Category: Marketing

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Midwest Wine Memo

This column contains items of interest regarding Midwest Wine.  There is no information about health care reform, budget deficits or celebrities. Humidity and Wine Antioxidants Academic Wino posted an article on resveratrol which is...

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Drinking Midwest Wine is Good For You

One objection to buying regional wine is that regional wine costs more.  One would think that a local wine producer has a built in cost advantage in the form of  lower shipping costs.  But in...

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Ideas For Bringing Midwest Wine Together

I have now visited over 100 wineries throughout the Midwest.   All our Midwest wineries have their own special qualities and I can honestly say that each visit was memorable in its own way. Looking...

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Planning a Day on the Wine Trail

Wine lovers are discovering wine trails all over the country. Whether you are seeking spectacular scenery or great wines, there is a wine trail for you. Here are a few tips to follow for...

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Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: “At my winery, it’s as much about the experience as it is about the wine.” A genuine winery experience...

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Five Key Components to Winery Sales

Every business wants to ‘sell more.’  Management teams spend countless hours strategizing how to ‘sell more’ wine.  Salespeople stay engaged in jobs at the prospect of the ‘big sale.’  Businesses stay relevant when they...