Category: Marketing

12

What’s In A Wine Name, Anyway?

Midwest wine producers face a branding dilemma. Should they market their wine using the correct varietal name such as Marechal Foch, Seyval Blanc or other varietal names unknown to most consumers? Or use ‘brand...

0

Missouri Wine Girl Gets Social

Danene Beedle, Marketing Director for the Missouri Wine & Grape Board is a huge fan of social media and an advocate for what it can do to promote Midwest wineries and engage customers. From...

2

What’s Your Marketing Plan for 2013?

Recently,  I read a marketing article that said if the fish aren’t biting in your fishing hole, you need to either change your bait, move to a different fishing hole or change your fishing...

5

Women Prefer Wine With a Story To Tell

More Midwest wineries are realizing that women like to be marketed to differently. According to The Beverage Information Group, women accounted for 58.1 percent of wine buyers in 2011. While many men look to...

Midwest Wine Trails Lead to Missouri 1

Midwest Wine Trails Lead to Missouri

Missouri has seen the number of wineries in the state grow from 50 to 118 since 2005.   Missouri also has more wine trails than any other state in the Midwest. Teah Hopper, a marketing specialist...

0

Why Buy Local Wines?

Why should consumers buy local wines? To support the community, to be a locavore, to support their local grape growers and wineries? Yes, yes and yes. But even more importantly, because your local wines...