Why Your Winery is the Local Attraction

Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark's articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines. Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.

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2 Responses

  1. I think you are spot on when you say, “It might seem obvious, but one of the greatest marketing tools each Midwest winery possesses is a completely unique story that visitors can relate to.” I think it also holds true to the wineries of Temecula as well.

    • Mark Ganchiff says:


      Thanks for commenting from Southern California. People know what’s real where ever they might be. Sometimes the best experiences are off the beaten path.