Category: Marketing

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Six Steps for Increasing Tasting Room Sales

During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...

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Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries...

St. James Chambourcin Label Profile 0

St. James Chambourcin Label Profile

St. James is Missouri’s largest winery, producing over 200,000 cases per year. Because St. James’ wine is distributed to retail stores in 17 states, packaging is an important marketing consideration according to marketing manager...