Category: Labels

Seeing Glass at BeanBlossom Cider 1

Seeing Glass at BeanBlossom Cider

Back in the summer of ’11, one of my first “big” Midwest Wine Press interviews was with Bill Oliver of Oliver Winery.  I was excited and a little nervous to be interviewing the biggest...

0

Top Tips For Winery Website Redesign

How do you know when it is time to re-design your website? More and more consumers are researching online before they visit and are judging your winery by its website. I often tell clients...

If You Think Every Type of Wine Packaging Has Already Been Invented….. 0

If You Think Every Type of Wine Packaging Has Already Been Invented…..

Midwest Wine Press gets hundreds of emails from companies that make every manner of wine related stuff, and usually we just hit “delete.”  But a recent press release for a single serving, stackable wine...

Does Digital Printing Matter for Wine Labels? 3

Does Digital Printing Matter for Wine Labels?

How much do you know about your wine label? Do you know who designed it? Probably. Where it was produced? Most likely. What type of equipment produced it? Maybe not. It’s a question you’d...

1

Cedar Ridge Clear Label Wins Awards

  Cedar Ridge Vineyards, a family-owned winery and distillery located between Cedar Rapids and Iowa City, Iowa, is no stranger to the lime light. Cedar Ridge received 20 awards for their wines in 2012...

When Should Wine Labels Be Retired? 0

When Should Wine Labels Be Retired?

One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know...

5

Women Prefer Wine With a Story To Tell

More Midwest wineries are realizing that women like to be marketed to differently. According to The Beverage Information Group, women accounted for 58.1 percent of wine buyers in 2011. While many men look to...