During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...
While many Midwest wineries have special edition wine labels, Elk Creek Vineyards’ Carey Chen Riesling is unique both for its renditions of sea life and for its unique clear label printing approach. Elk Creek Riesling is...
Would you like to increase your winery tasting room revenue? With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line....
With over 50% of Americans now having smartphones, Midwest wineries are finding QR codes help them engage with their customers both in retail stores and at their wineries. The Midwest wine industry is seeing...
Warehouse Winery, located in St. Louis Park, Minnesota, opened its doors in 2009 in a true industrial warehouse district. On each bottle of Warehouse wine is the image of a gopher, a tribute to the...
I am on a mission to encourage wineries to focus on their websites. Having a mobile friendly website can have a huge impact on the number of visits to your business. A simple...
Recently, a former winemaking student asked me, ‘How do I win more gold medals?” I responded by saying ‘Enter more wine competitions.” We laughed and changed the topic. This conversation, although brief, had...
One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room. The number one area my students say needs improvement in wineries...
St. James is Missouri’s largest winery, producing over 200,000 cases per year. Because St. James’ wine is distributed to retail stores in 17 states, packaging is an important marketing consideration according to marketing manager...
As I travel around the Midwest talking to winery owners, I often hear this comment: “At my winery, it’s as much about the experience as it is about the wine.” A genuine winery experience...