Why Your Winery is the Local Attraction
As I travel around the Midwest talking to winery owners, I often hear this comment: “At my winery, it’s as much about the experience as it is about the wine.” A genuine winery experience...
Tagged: Tasting room ideas
Top Tasting Room Articles
Here are some the most read tasting room management articles from Midwest Wine PRess 1. Four Simple Ways to Increase Tasting Room Revenue (August 2012) 2. Top Ten Tasting Room Etiquette Tips (May 2013)...
Managing the Tasting Room Experience
In many cases, customers form perceptions about a winery based on their experience in the tasting room. Generally, these attitudes are based on both the interactions with the server and their perception of wine...
When Should Wine Labels Be Retired?
One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know...
Six Ways to Reach and Retain Customers
How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful...
Why Your Winery is the Local Attraction
As I travel around the Midwest talking to winery owners, I often hear this comment: “At my winery, it’s as much about the experience as it is about the wine.” A genuine winery experience...