If You Think Every Type of Wine Packaging Has Already Been Invented…..
Midwest Wine Press gets hundreds of emails from companies that make every manner of wine related stuff, and usually we just hit “delete.” But a recent press release for a single serving, stackable wine glass is too strange and brilliant not to share. (This also looks like the kind of product that gets funded on “Shark Tank.”)
Here is some timeless ad copy from the press release for Stack Wines:
“Stack Wines offers the only tear apart single serve package of Charisma, Cabernet Sauvignon, Pinot Grigio, and Chardonnay. Each serving is shaped like a stemless wine glass: four individual containers stack on top of one another to form the equivalent of one full bottle of wine. Finally a way to enjoy yourself while your boyfriend chugs beers, eats meat and cheers on his team in a stadium parking lot…Stack Wines just made things a bit classier for the ladies!”
Questions and comments:
1. Which costs more I wonder, the wine or the packaging?
2. What happens to the individual glass containers when you tear apart the packaging? Wouldn’t gravity send them earthward like separate space capsules to explode upon impact?
3. The copy is offensive to both sexes. Plus, I would not exactly describe the shape of Stack Wine as “classy.”
4. Stack Wines are recyclable, but they appear to use a lot more glass than a regular 750 ml bottle.
5. The way “Charisma” is listed alongside well known varietals, I thought it might be some really obscure wine grape. (But it’s just what Stack Wines calls their red blend.)
In all seriousness, I bet this product will be successful. It allows the consumer to drink a precise amount of wine and preserve the rest without having to buy box wines, which are not attractive by their very nature.