Seeing Glass at BeanBlossom Cider
Back in the summer of ’11, one of my first “big” Midwest Wine Press interviews was with Bill Oliver of Oliver Winery. I was excited and a little nervous to be interviewing the biggest...
Category: Labels
What Your Wine Label is Trying to Tell You
A wine label should communicate your brand, your uniqueness and increase the perceived value of your wine. A wine label is your biggest piece of advertising and the first contact most people will have...
Top Tips For Winery Website Redesign
How do you know when it is time to re-design your website? More and more consumers are researching online before they visit and are judging your winery by its website. I often tell clients...
If You Think Every Type of Wine Packaging Has Already Been Invented…..
Midwest Wine Press gets hundreds of emails from companies that make every manner of wine related stuff, and usually we just hit “delete.” But a recent press release for a single serving, stackable wine...
Does Digital Printing Matter for Wine Labels?
How much do you know about your wine label? Do you know who designed it? Probably. Where it was produced? Most likely. What type of equipment produced it? Maybe not. It’s a question you’d...
Cedar Ridge Clear Label Wins Awards
Cedar Ridge Vineyards, a family-owned winery and distillery located between Cedar Rapids and Iowa City, Iowa, is no stranger to the lime light. Cedar Ridge received 20 awards for their wines in 2012...
When Should Wine Labels Be Retired?
One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know...
Women Prefer Wine With a Story To Tell
More Midwest wineries are realizing that women like to be marketed to differently. According to The Beverage Information Group, women accounted for 58.1 percent of wine buyers in 2011. While many men look to...
Elk Creek Winery Hooks Marine Artist for Labels
While many Midwest wineries have special edition wine labels, Elk Creek Vineyards’ Carey Chen Riesling is unique both for its renditions of sea life and for its unique clear label printing approach. Elk Creek Riesling is...
Midwest Wineries Start Using QR Codes
With over 50% of Americans now having smartphones, Midwest wineries are finding QR codes help them engage with their customers both in retail stores and at their wineries. The Midwest wine industry is seeing...