B2B: Winery or Theme Park?
The experience is everything. This idea is a dominant thread in the services sector, including the Midwest wine industry, where it’s the marketeering belief that you need to provide more than just a good wine to ensure...
Author: Danny Wood
Frontenac Blanc’s Promising Future
Frontenac blanc, a mutation of Frontenac gris, is the latest member of the Frontenac grape family. Viticulture experts say the variety was first observed in Quebec during 2005 and that the mutation was probably...
Tasting Rooms with No Tasting Notes Sell More Wine
A Cornell University study has found that winery tasting rooms with tasting sheets that don’t include sensory descriptions, sell more wine. The research could be particularly relevant to wineries across the Midwest that rely...
NGP Analysis: How to Grow the Midwest Wine Industry
Professor Bill Gartner from the University of Minnesota and a team of researchers have surveyed hundreds of wineries in the Midwest and northern USA. The survey is part of an ongoing study by a consortium...
St. James, Stone Hill and Les Bourgeois Estimate 10% to 60% Bud Loss
Missouri’s three biggest wineries estimate winter bud loss for their grapevines at between 10% and 60%. With bud break poised to begin across the Midwest, the extent of winter damage is becoming clearer. There...
Lower Midwest: Winter Impact on Vines and Budding Progress
Many growers of French hybrid and vinifera grapes across Kansas and parts of Missouri are confident that the long, cold winter has had little effect on their vines. However, generally the cold weather has...
Midwest’s Biggest Wine Tweeters in Michigan’s Upper Peninsula
Research by geographers based in the United States and the United Kingdom suggests that the Midwest’s biggest wine drinkers could live in the Upper Peninsular area of Michigan. The geographers used what they call “an...
Between Two Bottles (B2B): Norton versus Diet Coke
Not everyone visiting a local winery wants to drink wine. Beverage drinkers divide into a number of categories. A large number choose beer or mixed drinks. Non-drinkers ask for soda or water. Among the...
Wine Price: No Impact on Midwest Tasting Room Sales
A team of researchers, led by Professor Bill Gartner from the University of Minnesota, has found that the price of wine in Midwest winery tasting rooms does not impact on sales. The research particularly...
Midwest Wineries Double Medal Count at Finger Lakes Competition
Midwest wineries have won a considerable number of top medals at this year’s 2014 Finger Lakes International Wine Competition, the second largest wine competition in the country. Compared to last year, our region more...