Top Tasting Room Articles
Here are some the most read tasting room management articles from Midwest Wine PRess 1. Four Simple Ways to Increase Tasting Room Revenue (August 2012) 2. Top Ten Tasting Room Etiquette Tips (May 2013)...
Tagged: tasting room improvements
When Should Wine Labels Be Retired?
One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know...
Six Steps for Increasing Tasting Room Sales
During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...
License To Steal: Wine Marketing Summit in Ohio
Creating a buzz about wine was on every participant’s mind at ‘License to Steal 2012,” a national wine marketing conference in Geneva-on-the-Lake, Ohio. More than 100 winemakers, distributors, and promoters came to this wine-country...
Patty Held: Your Winery Seen Through Customer Eyes
The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor, has a 21st century educational vision for grape growing, winemaking and winery marketing. In my VESTA ‘Winery Tasting Room...