Warehouse Winery Label Stocked With Treasure
Warehouse Winery, located in St. Louis Park, Minnesota, opened its doors in 2009 in a true industrial warehouse district. On each bottle of Warehouse wine is the image of a gopher, a tribute to the...
Category: Winery Management
Regional Wine Bloggers Expanding Influence
What if your winery could reach thousands of new potential customers by sending one bottle of wine? With extensive internet and social media followings, leading Midwest wine bloggers reach thousands of interested consumers each...
Keg Wine Comes to the Midwest
Could bottled wine become passe? Wineries aren’t ready to move out of glass containers yet, but a future with fewer wine bottles seems more plausible than ever. Boxed wine, after all, is roaring back...
So You Want to Start a Winery?
Many attendees of the various recent Midwestern wine conferences this year were entrepreneurs gathering information to start a winery. At the Cold Climate Conference in St. Paul on February 24th, 2012, a panel made up...
Five Steps for a Remarkable Winery Website Design
Consumers today use their computers and mobile devices to research products before they make a decision to buy. To attract these consumers, you need an attractive, user-friendly website to provide a firm foundation for your...
Ohio Grape and Wine Conference: Making Good Wine from a Difficult Harvest
Ohio’s 2011 growing season and harvest was one of the wettest on record. ‘It was the worst harvest I’ve seen in 30 years. We had 75 inches of rain,” says Nick Ferrante, owner and...
Millennials Favoring Midwest Regional Wines
The Millennial Generation — those roughly between the ages of 21 and 35 — has a strong interest in developing community ties. Supporting businesses near their homes makes them natural customers of local wines....
Fireside Winery Engages Volunteers
Winery workers are accustomed to customers who say how much they would like to work at a winery. Brad Johnson, external relations manager at Fireside Winery in Marengo, Iowa, is now making his customer’s...
Patty Held: Your Winery Seen Through Customer Eyes
The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor, has a 21st century educational vision for grape growing, winemaking and winery marketing. In my VESTA ‘Winery Tasting Room...
Seven Springs Winery In Missouri Grows Strategically
Just because a winery is new or small does not mean its business model is simple. Consider Seven Springs Winery which has been in business only three and one half years and sells...