A new study on the impact of the wine franchise laws is due to be published in The International Journal of Wine Business Research (Issue 25, No. 2): ‘The Impact of Wine Franchise Laws on Consumer Choice...
We have made some big changes in the last two years at Les Bourgeois Vineyards; a new facility, crush equipment, and a new warehouse. All things that have been a long time coming and...
In many cases, customers form perceptions about a winery based on their experience in the tasting room. Generally, these attitudes are based on both the interactions with the server and their perception of wine...
How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful...
Picture the scene, as the owner of a small winery you’re going through the last two weeks of mail. Casually flipping through the envelopes, you find the usual assortment of items; bills, junk mail,...
There’s no denying that the Midwest wine tourism phenomena is real. Visiting a regional winery is a genuine experience that consumers, especially urban consumers, savor. Identifying the exact appeal of a Midwest winery trip...
Have you ever considered expanding your product to directly reach new customers outside the close proximity of your winery? Or, have you ever wished to make it easier for your current customers to enjoy...
The oldest bottle of wine I ever consumed was a 1928 Bordeaux purchased by a friend at auction. Besides the price tag; the bottle came with a unique history. It had been passed down...
How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from...
Chicago based Cooper’s Hawk Winery and Restaurant opened its ninth location this month in Hobart (Merrillville) Indiana. This year, Cooper’s Hawk also will be opening restaurants and wineries in Cincinnati, Columbus and Kansas City....