What Your Wine Label is Trying to Tell You
A wine label should communicate your brand, your uniqueness and increase the perceived value of your wine. A wine label is your biggest piece of advertising and the first contact most people will have...
A wine label should communicate your brand, your uniqueness and increase the perceived value of your wine. A wine label is your biggest piece of advertising and the first contact most people will have...
How do you know when it is time to re-design your website? More and more consumers are researching online before they visit and are judging your winery by its website. I often tell clients...
This article is sponsored by VESTA, the Viticulture and Enology Science and Technology Alliance, a NSF funded partnership between the Missouri State University system, two year schools throughout America, state agriculture agencies, vineyards and wineries with...
New wine packaging methods have become more common in the past several years, but the fact remains that most wine is sold in standard 750 ml bottles. How many bottles of wine are sold...
Cedar Ridge Vineyards, a family-owned winery and distillery located between Cedar Rapids and Iowa City, Iowa, is no stranger to the lime light. Cedar Ridge received 20 awards for their wines in 2012...
On March 3 & 4, 2013 Eckert’s Country Store and Restaurant in Belleville, Illinois hosted a Wine and Food Festival with cooking demos, wine tastings, and samples. The crowd enjoyed a wide variety of...
More Midwest wineries are realizing that women like to be marketed to differently. According to The Beverage Information Group, women accounted for 58.1 percent of wine buyers in 2011. While many men look to...
Mount Pleasant Winery, the oldest winery in the first American Viticultural Area (AVA) of Augusta, Missouri, was home to a recent Dinner on the Deck. The event included tastings beforehand, plus a wine tour...
The Best of Missouri Market was held October 5-7 at the Missouri Botanical Garden in St. Louis, Missouri. The event draws 25,000 people annually to one of the best botanical gardens in the U.S....
While many Midwest wineries have special edition wine labels, Elk Creek Vineyards’ Carey Chen Riesling is unique both for its renditions of sea life and for its unique clear label printing approach. Elk Creek Riesling is...