Author: Patty Held

Holiday Tips for Your Winery 1

Holiday Tips for Your Winery

How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from...

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Planning a Day on the Wine Trail

Wine lovers are discovering wine trails all over the country. Whether you are seeking spectacular scenery or great wines, there is a wine trail for you. Here are a few tips to follow for...

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Six Ways to Reach and Retain Customers

How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful...

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What’s Your Marketing Plan for 2013?

Recently,  I read a marketing article that said if the fish aren’t biting in your fishing hole, you need to either change your bait, move to a different fishing hole or change your fishing...

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Six Steps for Increasing Tasting Room Sales

During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...