Author: Patty Held

Holiday Tips for Your Winery 1

Holiday Tips for Your Winery

How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from...

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Planning a Day on the Wine Trail

Wine lovers are discovering wine trails all over the country. Whether you are seeking spectacular scenery or great wines, there is a wine trail for you. Here are a few tips to follow for...

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What’s Your Marketing Plan for 2013?

Recently,  I read a marketing article that said if the fish aren’t biting in your fishing hole, you need to either change your bait, move to a different fishing hole or change your fishing...

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Six Steps for Increasing Tasting Room Sales

During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...