Author: Patty Held

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Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries...

Patty Held: Wine Trail Marketing Ideas 0

Patty Held: Wine Trail Marketing Ideas

The wine trail concept is exploding!  From California to Maine there are 251 wine trails across the USA with 1878 wineries making up these trails in 43 states. Wine trails are made up of...