Holiday Tips for Your Winery
How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from...
Author: Patty Held
Nine More Ways to Jump Start Your Marketing
Here are nine more ways that can quickly increase visitors to the tasting room and traffic to the website. Urgent daily tasks tend to consume our time and marketing can take a backseat, but...
Nine Ideas to Jump Start Winery Marketing
It’s harvest time and the busy fall tourist season is almost here. Perhaps you have been too busy with daily winery tasks to implement the marketing plan created back in January. So what can be done...
Planning a Day on the Wine Trail
Wine lovers are discovering wine trails all over the country. Whether you are seeking spectacular scenery or great wines, there is a wine trail for you. Here are a few tips to follow for...
Top Ten Tasting Room Etiquette Tips
Spring is here and the busy summer season is quickly approaching for wineries. Visitors will soon flock in droves to wineries to enjoy the weather, the wine aromas and the unbeatable Midwest winery experience. To...
Six Ways to Reach and Retain Customers
How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful...
What’s Your Marketing Plan for 2013?
Recently, I read a marketing article that said if the fish aren’t biting in your fishing hole, you need to either change your bait, move to a different fishing hole or change your fishing...
Six Ways to Maximize Winery Holiday Sales
How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from...
Six Steps for Increasing Tasting Room Sales
During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...
Four Simple Ways to Increase Tasting Room Revenue
Would you like to increase your winery tasting room revenue? With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line....