February 27, 2017

Holiday Tips for Your Winery

How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from other businesses, make your customers' lives simpler during the holidays by offering solutions to their gift giving dilemmas.Here are six ways to maximize holiday sales:1. Send a holiday email newsletter. Newsletters are … [Read more...]

Nine More Ways to Jump Start Your Marketing

Here are nine more ways that can quickly increase visitors to the tasting room and traffic to the website. Urgent daily tasks tend to consume our time and marketing can take a backseat, but if you follow these tips, you will see positive results.1. Enter your winery tasting room through the front door and put your “Customer’s Glasses” on. Most winery owners or managers enter the winery through … [Read more...]

Nine Ideas to Jump Start Winery Marketing

It's harvest time and the busy fall tourist season is almost here.  Perhaps you have been too busy with daily winery tasks to implement the marketing plan created back in January.  So what can be done now to fill the tasting room, turn visitors into loyal fans and increase sales?  Follow the tips below and watch positive things happen.1. Get found in local search.  Make sure your business … [Read more...]

Planning a Day on the Wine Trail

Wine lovers are discovering wine trails all over the country. Whether you are seeking spectacular scenery or great wines, there is a wine trail for you. Here are a few tips to follow for a memorable wine trail experience.How to select wineries you will like in an area you have never been to? Do some online research and check out the website for the region and wine trail. The official website … [Read more...]

Top Ten Tasting Room Etiquette Tips

Spring is here and the busy summer season is quickly approaching for wineries. Visitors will soon flock in droves to wineries to enjoy the weather, the wine aromas and the unbeatable Midwest winery experience.To ensure all our visitors have a pleasant winery experience, please share these Simple Tasting Room Etiquette Tips with your visitors by posting in your newsletter, website and tasting … [Read more...]

Six Ways to Reach and Retain Customers

How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful tasting rooms must find new customers, retain current customers and engage with them to keep them coming back.Follow these 6 steps to get your winery on the right marketing track.1. … [Read more...]

What’s Your Marketing Plan for 2013?

Recently,  I read a marketing article that said if the fish aren’t biting in your fishing hole, you need to either change your bait, move to a different fishing hole or change your fishing techniques. Look at what you did last year and if you didn’t get the desired results, change the plan.Start by looking at your marketing plan.  Make adjustments to get more visitors in your tasting room, … [Read more...]

Six Ways to Maximize Winery Holiday Sales

How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from other businesses, make your customers' lives simpler during the holidays by offering solutions to their gift giving dilemmas.Here are six ways to maximize holiday sales:1. Send a holiday email newsletter. Newsletters are … [Read more...]

Six Steps for Increasing Tasting Room Sales

During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make each visitor a loyal and satisfied customer. Follow these simple steps and watch sales grow and customer satisfaction increase.1. Tasting room staff are your secret weapon. Hire nice people … [Read more...]

Four Simple Ways to Increase Tasting Room Revenue

Would you like to increase your winery tasting room revenue?   With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line.  Here are four simple ideas to boost tasting room revenue: Increase sales to existing customers This is the easiest way to increase revenue.  The familiar 80/20 rule applies in the tasting room; … [Read more...]