Tagged: Winery tasting room tips

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Managing the Tasting Room Experience

In many cases, customers form perceptions about a winery based on their experience in the tasting room.  Generally, these attitudes are based on both the interactions with the server and their perception of wine...

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Six Steps for Increasing Tasting Room Sales

During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...

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Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries...

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License To Steal: Wine Marketing Summit in Ohio

Creating a buzz about wine was on every participant’s mind at ‘License to Steal 2012,” a national wine marketing conference in Geneva-on-the-Lake, Ohio. More than 100 winemakers, distributors, and promoters came to this wine-country...