Nine More Ways to Jump Start Your Marketing
Here are nine more ways that can quickly increase visitors to the tasting room and traffic to the website. Urgent daily tasks tend to consume our time and marketing can take a backseat, but...
Tagged: Winery tasting room tips
Managing the Tasting Room Experience
In many cases, customers form perceptions about a winery based on their experience in the tasting room. Generally, these attitudes are based on both the interactions with the server and their perception of wine...
Six Ways to Reach and Retain Customers
How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful...
Six Ways to Maximize Winery Holiday Sales
How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from...
Six Steps for Increasing Tasting Room Sales
During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make...
Four Simple Ways to Increase Tasting Room Revenue
Would you like to increase your winery tasting room revenue? With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line....
Six Steps to Great Winery Customer Service
One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room. The number one area my students say needs improvement in wineries...
License To Steal: Wine Marketing Summit in Ohio
Creating a buzz about wine was on every participant’s mind at ‘License to Steal 2012,” a national wine marketing conference in Geneva-on-the-Lake, Ohio. More than 100 winemakers, distributors, and promoters came to this wine-country...
Patty Held: Your Winery Seen Through Customer Eyes
The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor, has a 21st century educational vision for grape growing, winemaking and winery marketing. In my VESTA ‘Winery Tasting Room...