Tagged: regional winery marketing

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B2B: Winery or Theme Park?

The experience is everything. This idea is a dominant thread in the services sector, including the Midwest wine industry, where it’s the marketeering belief that you need to provide more than just a good wine to ensure...

Why Your Winery is the Local Attraction 0

Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: “At my winery, it’s as much about the experience as it is about the wine.” A genuine winery experience...