B2B: Winery or Theme Park?
The experience is everything. This idea is a dominant thread in the services sector, including the Midwest wine industry, where it’s the marketeering belief that you need to provide more than just a good wine to ensure...
Tagged: regional winery marketing
Why Your Winery is the Local Attraction
As I travel around the Midwest talking to winery owners, I often hear this comment: “At my winery, it’s as much about the experience as it is about the wine.” A genuine winery experience...
Growing with Downtown Indy at Easley Winery
Publisher’s note: This is the second in a three part series on how wineries structure successful events Lacking the dramatic backdrop of vineyards, urban wineries, such as family owned Easley Winery in downtown Indianapolis,...
Regional Wine Bloggers Expanding Influence
What if your winery could reach thousands of new potential customers by sending one bottle of wine? With extensive internet and social media followings, leading Midwest wine bloggers reach thousands of interested consumers each...