Tagged: increasing tasting room sales

Tasting Rooms with No Tasting Notes Sell More Wine 2

Tasting Rooms with No Tasting Notes Sell More Wine

A Cornell University study has found that winery tasting rooms with tasting sheets that don’t include sensory descriptions, sell more wine. The research could be particularly relevant to wineries across the Midwest that rely...

0

Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries...