Patty Held: Wine Trail Marketing Ideas
The wine trail concept is exploding! From California to Maine there are 251 wine trails across the USA with 1878 wineries making up these trails in 43 states. Wine trails are made up of...
Category: Marketing
Indiana Will Continue Traminette Program in ’12
Despite losing grant dollars from the Indiana State Department of Agriculture, the Indiana Wine Grape Council will continue the succesful Indiana’s Signature Wine Campaign “Try on Traminette” during 2012. According to Jeanette Merritt, Marketing Director of the Indiana Wine Grape Council...
Domaine Berrien Rolls Out Kegs at Chicago’s Farmhouse
The first Illinois restaurant to offer Michigan wine by the keg is Farmhouse Tavern in Chicago which opened in September. Wine from Domaine Berrien Cellars in Berrien Springs, Michigan is brought to Farmhouse by Chicago based...
New Smart Phone Service Drives Traffic to Wineries
As of March of this year, 72.5 million Americans owned smartphones, up 15% from the preceding three-month period. Taking advantage of this trend is America’s Wine Trails, a St. Louis based company started in...
Conneaut Creek Wineries Team Up for Progressive Dinner
On November 19th, the Conneaut Creek Wineries in Ohio will have a progressive dinner that combines the efforts of all four member wineries. This event is part of ongoing marketing effort that winery...
Quality Wines Programs Expand in Midwest
As the Midwestern wine industry continues in its rapid growth and the production of high quality wines, it also continues to combat a long-held perception that the best U.S. wines come from California. ...
Wis., Missouri Named Best Undiscovered Regions
On October 5th, an endorsement of Missouri and Wisconsin wine appeared on Fox News’ national website. Written by New York travel writer Stefani Jackenthal, the web article picks the two Midwestern states as “The...
Andrea Robinson Speaks at Huber Winery
‘Can Indiana wines come to the world stage? I have to say yes.” For the winemakers of the Indiana Uplands Wine Trail (IUWT), those words are a ringing endorsement from Andrea Robinson–one of the...
Iowa State University Releases Iowa Production Report
The rapid expansion of the Iowa wine industry is slowing according to Craig Tordsen, a Project Manager at Iowa State University and the author a newly released study on Iowa Native Wine Production and...
Vintage Illinois Sets Single Day Attendance Record
Vintage Illinois drew over 8,000 visitors on Saturday, September 17th according to Jill Joyce, Vintage Illinois Planning Committee member. Vintage Illinois is in its 8th year and is held annually Mattheissen State Park near...