Is Your Winery Website Mobile Friendly?
I am on a mission to encourage wineries to focus on their websites. Having a mobile friendly website can have a huge impact on the number of visits to your business. A simple...
Author: Patty Held
Six Steps to Great Winery Customer Service
One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room. The number one area my students say needs improvement in wineries...
Patty Held: Top Five Ideas from License to Steal Conference
Recently, I spoke at the License to Steal Conference in Ohio. I have been attending and presenting at this conference since its inception. It is one of the best marketing conferences for wineries in...
Top Ten Reasons for Starting a Wine Club
Recently, I spoke on the wine club panel at the Eastern Wine Expo in Pennsylvania. To prepare for the presentation, I interviewed a handful of wineries who don’t have wine clubs yet to...
Five Steps for a Remarkable Winery Website Design
Consumers today use their computers and mobile devices to research products before they make a decision to buy. To attract these consumers, you need an attractive, user-friendly website to provide a firm foundation for your...
Patty Held: Your Winery Seen Through Customer Eyes
The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor, has a 21st century educational vision for grape growing, winemaking and winery marketing. In my VESTA ‘Winery Tasting Room...
Patty Held: Wine Trail Marketing Ideas
The wine trail concept is exploding! From California to Maine there are 251 wine trails across the USA with 1878 wineries making up these trails in 43 states. Wine trails are made up of...