Author: Paul Gospodarczyk


Managing the Tasting Room Experience

In many cases, customers form perceptions about a winery based on their experience in the tasting room.  Generally, these attitudes are based on both the interactions with the server and their perception of wine...


Five Key Components to Winery Sales

Every business wants to ‘sell more.’  Management teams spend countless hours strategizing how to ‘sell more’ wine.  Salespeople stay engaged in jobs at the prospect of the ‘big sale.’  Businesses stay relevant when they...