In many cases, customers form perceptions about a winery based on their experience in the tasting room. Generally, these attitudes are based on both the interactions with the server and their perception of wine...
Every business wants to ‘sell more.’ Management teams spend countless hours strategizing how to ‘sell more’ wine. Salespeople stay engaged in jobs at the prospect of the ‘big sale.’ Businesses stay relevant when they...
Recently, a former winemaking student asked me, ‘How do I win more gold medals?” I responded by saying ‘Enter more wine competitions.” We laughed and changed the topic. This conversation, although brief, had...