B2B: Genuinely Local Wineries Deserve More Promotion

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3 Responses

  1. Patrick says:

    I don’t see any problem with wineries “importing” grapes from other states……state boundaries are simply political entities, and have little relationship to climate or terroir. As long as there is no deception involved, It seems like a necessary part of the business in the Midwest. On the other hand, I think it would be great if each state would establish a “locally-grown” program for their wineries, whereby a prominent sticker could be added to the front of the bottle, if the contents exceeded “X” percent locally grown fruit. That way, customers who preferred locally grown products could easily see which wines met the criterea. Really, it seems like a rather simple process to implement.

  2. Eric Pool says:

    Thanks for the artice. I think the deception scares customers away from wine. While some wineries import their fruit or have other wineries “make” their wine, they don’t willingly share this information with the customers. Customers sometimes feel “cheated” when they visit a winery and later find out that winery didn’t grow the grapes or make the wine, and could cause the consumer to shy away from “local” wines in the future due to “mistrust” issues.

  3. sleeping giant says:

    mondavi himself was imported from minnesota’s iron range…so, um, there you go then.

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