Midwest Wine Press

Oosterhouse TC Winery to be Called Bonobo

by · May 15, 2013

Midwest Wine Press does not read US Magazine often for wine news, but the Hollywood celebrity rag broke the big news yesterday about the new winery in the Traverse City area.   Drum roll…..the name of Todd Oosterhouse’s new winery will be:  Bonobo.  (A kind of monkey.)

The folks in LA who write for US are a little confused about Northern Michigan geography and place names.  In the following sentence from the US story, I think the reporter meant to say “Old Mission” not “Old Michigan”:

“The HGTV host revealed that when he and his brother first started the winery three-and-a-half years ago, it was the ninth one to crop up in his native Traverse City, Michigan, in an area called Old Michigan. Consequently, they knew they would have to do something to differentiate their product from the wineries next door.”

In case you are pop-culture deprived, Carter Oosterhouse, Todd’s brother,  has a TV show on HGTV and is married to movie star Amy Smart.  (They are both young and attractive in a non-threatening, Midwest kind of way.) Oosterhouse is from Traverse City and has devoted considerable time to local charities including land conservation.

Read more: http://www.usmagazine.com/celebrity-news/news/amy-smart-husband-carter-oosterhouse-name-new-winery-after-chimpanzee-2013145#ixzz2TO32Did1

 

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Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark's articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines. Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.

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4 Responses

  1. spartacus says:
    September 12, 2013 at 12:51 am

    While we’re making corrections – bonobos are apes, not monkeys. Just sayin’.

  2. Susan says:
    June 24, 2014 at 1:08 pm

    Why ‘Bonobo’ for the name? My husband has sponsored a bonobo though the organization you linked.
    Just curious.