Midwest Wine Press Breaks Readership Records
Midwest Wine Press has its highest readership month ever during April 2013. More than 6,200 unique individuals viewed more than more than 18,000 articles during April.
“The increasing readership of Midwest Wine Press demonstrates the growth and acceptance of Midwest regional wine,” said Midwest Wine Press publisher Mark Ganchiff. “The hard work of grape growers, winemakers, tasting room employees and everyone affiliated with the industry is why more consumers are either discovering or rediscovering Midwest regional wines.”
While Midwest Wine Press is primarily written for industry professionals, Ganchiff said he is surprised by the number of consumers who read the publication. “From our reader analytics, we can tell that Midwest wine enthusiasts represent between a quarter and a third of our readership,” he said. Ganchiff added that Midwest Wine Press will be expanding content aimed at Midwest wine drinkers and wine tourists. “One of biggest things that Midwest Wine Press can do to support the industry is to motivate consumers to visit wineries, restaurants and retailers who carry Midwest wine.”
After nineteen months of publishing, another noteworthy aspect of Midwest Wine Press is the number of readers from outside the Midwest. “Three quarters of our readership is from our 11 state primary market area, however California is our seventh largest state for readership.”
“The volume of web traffic originating from California shows that the Midwest is at the forefront of advances in viticulture and enology. For people who want to have an impact with their careers, the Midwest is seen as the place to be,” Ganchiff said.
Since its inception in September of 2011, Midwest Wine Press has been viewed by over 54,000 individuals in all 50 states and 141 countries.