What’s In A Wine Name, Anyway?
Midwest wine producers face a branding dilemma. Should they market their wine using the correct varietal name such as Marechal Foch, Seyval Blanc or other varietal names unknown to most consumers? Or use ‘brand...
Midwest wine producers face a branding dilemma. Should they market their wine using the correct varietal name such as Marechal Foch, Seyval Blanc or other varietal names unknown to most consumers? Or use ‘brand...