Grape Pickers Make Great Wine Salespeople
When selling wine at a local winery, it is important to realize the customer has not come into your tasting room to buy a bottle of wine. It is a truism of winery marketing...
Category: Books
MSU Says Traverse City Area Crop Down Two-Thirds
Wine crop damage as a result of last winter is widely known, but we’ve been told that the Traverse City area- namely the Old Mission and Leelanau Peninsulas- had weathered the storm in better...
How Can You Tell If Wine Is Really Local?
Determining where wine comes from is not always easy. Many tasting room visitors think that if a winery is selling wine, the winery must be using some local grapes or making the wine themselves,...
B2B: Winery or Theme Park?
The experience is everything. This idea is a dominant thread in the services sector, including the Midwest wine industry, where it’s the marketeering belief that you need to provide more than just a good wine to ensure...
Should New Hybrid Grapes Be More Old World?
Evaluating wine is no easy job. Many art forms – like music and painting- continually develop new genres to accommodate new influences. But wine is different. Even today, wine appreciation is based on the proposition that a...
Mawby’s Masterpieces of Michigan
This article is sponsored by MI Wine Barrel, makers of durable and economic stainless steel wine barrels. Larry Mawby isn’t only one of Michigan’s wine pioneers, he’s also one of the funniest people you’ll ever meet....
Updated ’14 Midwest Wine Conference Schedule, Recaps, Photos
See related story: 2015 Midwest Wine Conference Preview With the exception of the first weekend in February, the Midwest wine conference schedule runs continuously from mid-January through early March. (The only open weekend during...
And the most popular grape is……
Here are the most read varietal profiles in Midwest Wine Press: 1. Brianna– 1,271 views 2. Petite Pearl– 928 views 3. Crimson Cabernet– 856 views 4 Frontenac Gris– 663 views 5. Valvin Muscat– 550 views...