Author: Michael Schafer


What’s In A Wine Name, Anyway?

Midwest wine producers face a branding dilemma. Should they market their wine using the correct varietal name such as Marechal Foch, Seyval Blanc or other varietal names unknown to most consumers? Or use ‘brand...


Why Buy Local Wines?

Why should consumers buy local wines? To support the community, to be a locavore, to support their local grape growers and wineries? Yes, yes and yes. But even more importantly, because your local wines...