Author: Michael Schafer

12

What’s In A Wine Name, Anyway?

Midwest wine producers face a branding dilemma. Should they market their wine using the correct varietal name such as Marechal Foch, Seyval Blanc or other varietal names unknown to most consumers? Or use ‘brand...

0

Why Buy Local Wines?

Why should consumers buy local wines? To support the community, to be a locavore, to support their local grape growers and wineries? Yes, yes and yes. But even more importantly, because your local wines...