Selling Wine is Like Selling TV’s to Costco
The Orange County Register recently published part of a CNBC interview with the principal wine buyer at Costco, Annette Alvarez-Peters. Among the highlights is this quote from Peters: “Is (wine) more special than clothing? Is it more special than televisions? I don’t think so.” Interesting attitude for a company that sells $1 billion of wine each year. http://www.ocregister.com/articles/wine-353192-costco-peters.html