Midwest Wine Press

Cal Wineries Depend on DTC Sales Too

by · October 28, 2014

Various industry sources have told Midwest Wine Press that they believe 80% to 90% of Midwestern wine is sold directly to the consumer, as opposed to through a distributor.   While this may be a high percentage of direct to consumer sales, Wine and Vines reports that slightly more than half of California wine is sold through wine clubs or at the winery tasting room.  This news comes as something of a surprise.  Selling wine directly is more profitable, but the potential market is much smaller.

See: DtC is Lifeblood of Wineries 

 

 

 

Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark's articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines. Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.

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