Midwest Wine Industry Grows 5%

Figures due to be released by Nielsen at the Midwest Grape & Wine Conference will show that the region’s wine industry continues to grow at an overall rate of 5%. Liz Crews, Analytic Lead for Nielsen Beverage Alcohol Practice, will present the statistics during the conference session, “Emerging Trends within Beverage Alcohol” on February 5th.

See related story: Midwest Winery Rankings for 2013

Crews says this growth in the Midwest reflects a ‘general trend” in the rest of the US and is being driven by wines that range in retail price from $8 up to $15. She says sales of these wines have gone up by between 11 and 20%. ‘The largest segment being table wine [priced at] 8 to 11 dollars,” she adds.

Compared to the rest of the US wine market, ‘the Midwest looks to be very similar in terms of development of price tier segments,” says Crews.

 

 

 

 

You may also like...

1 Response

  1. January 8, 2014

    […] Midwest Wine Industry Grows 5% Figures due to be released by Nielsen at the Midwest Grape & Wine Conference will show that the regions wine industry continues to grow at an overall rate of 5%.. […]