Midwest Wine Industry Grows 5%
Figures due to be released by Nielsen at the Midwest Grape & Wine Conference will show that the region’s wine industry continues to grow at an overall rate of 5%. Liz Crews, Analytic Lead for Nielsen Beverage Alcohol Practice, will present the statistics during the conference session, “Emerging Trends within Beverage Alcohol” on February 5th.
See related story: Midwest Winery Rankings for 2013
Crews says this growth in the Midwest reflects a ‘general trend” in the rest of the US and is being driven by wines that range in retail price from $8 up to $15. She says sales of these wines have gone up by between 11 and 20%. ‘The largest segment being table wine [priced at] 8 to 11 dollars,” she adds.
Compared to the rest of the US wine market, ‘the Midwest looks to be very similar in terms of development of price tier segments,” says Crews.