Big News on Midwest’s Biggest Wine Trail
There are two newsworthy developments on the Midwest’s largest wine trail in terms of wineries (25) and probably sales volume too. Recently, the Leelanau Peninsula Vintners Association (LPVA) named Lorri Hathaway as Director and opened its first office on the Leelanau Peninsula Wine Trail.
Hathaway, a native of the Leelanau Peninsula, relocated back to the region from Lansing and started her new position September 1. Jada Morgan has also been hired as an executive assistant for the LPVA.
The new office in Suttons Bay opened this week and will be open to the public. “The new office will assist visitors by enhancing their overall experience on Leelanau Peninsula and along the Leelanau Peninsula Wine Trail,” Hathaway said. “The LPVA office will serve many other functions; as a place for tourists to plan their wine trail trip, for people thinking about having weddings here and as a staging area for our four large wine trail events.”
One of Hathaway’s favorite LPVA events is the spring “Sip and Savor” which is held annually during early May. Starting in 2013, every ticket sold for Sip & Savor added $5 to a new scholarship fund that helps local students become winemakers and grape growers. The scholarship, which is in conjunction with the Viticulture Enology Science and Technology Alliance (VESTA) program, raised just over $4,000 in 2013.
For the past six years, LPVA operations have been outsourced to Andrew McFarlane of Leelanau Communications in Traverse City. The LPVA credits McFarlane for much of the recent success of the organization.
‘Andy has taken the LPVA from a small group to a solid organization with member cohesiveness, financial strength and a well-known brand,” states Matt Gregory, president of the LPVA. ‘We are grateful for his hard work, dedication and loyalty to get our organization to the point where we can move operations in-house.”
McFarlane will continue to work with the LPVA to help manage wine trail events and the organization’s website at lpwines.com.
Hathaway, who is an employee of LPVA, will be housed in the new LPVA office on iconic M22 in Suttons Bay. The office is located at 718 North St. Joseph Street, Suite K-2, just north of M-204.
Hathaway said the views of Grand Traverse Bay from her office are fabulous. “I loved living in Lansing, but it’s amazing here; everyday I feel like I’m on vacation.”