May 26, 2017

If You Think Every Type of Wine Packaging Has Already Been Invented…..

Midwest Wine Press gets hundreds of emails from companies that make every manner of wine related stuff, and usually we just hit “delete.”  But a recent press release for a single serving, stackable wine glass is too strange and brilliant not to share.  (This also looks like the kind of product that gets funded on “Shark Tank.”)

Here is some timeless ad copy from the press release for Stack Wines:

“Stack Wines offers the only tear apart single serve package of Charisma, Cabernet Sauvignon, Pinot Grigio, and Chardonnay. Each serving is shaped like a stemless wine glass: four individual containers stack on top of one another to form the equivalent of one full bottle of wine. Finally a way to enjoy yourself while your boyfriend chugs beers, eats meat and cheers on his team in a stadium parking lot…Stack Wines just made things a bit classier for the ladies!”

Questions and comments:

1.  Which costs more I wonder, the wine or the packaging?

2.  What happens to the individual glass containers when you tear apart the packaging?  Wouldn’t gravity send them earthward like separate space capsules to explode upon impact?

3.  The copy is offensive to both sexes.  Plus, I would not exactly describe the shape of Stack Wine as “classy.”

4.  Stack Wines are recyclable, but they appear to use a lot more glass than a regular 750 ml bottle.

5.  The way “Charisma” is listed alongside well known varietals, I thought it might be some really obscure wine grape.  (But it’s just what Stack Wines calls their red blend.)

In all seriousness, I bet this product will be successful.  It allows the consumer to drink a precise amount of wine and preserve the rest without having to buy box wines, which are not attractive by their very nature.

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About Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark’s articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines.
Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.