Midwest Wine Press

NPR Nails Midwest Wine Dilemma

by · November 9, 2014

Back in February,  the NPR affiliated program Science Friday ran a piece on wine psychology.  The entire clip is worth viewing, but at about 1:46 in the video, Dr. Brian Wansink, Director of the Cornell University Food and Brand Lab, provides a dramatic example of why it’s hard to sell a bottle of wine from an emerging wine region to a consumer.

We’ve said it before, and we’ll say it again: To compete, the Midwest needs to come together with a consistent message about the quality of our wines.

See: Out of the Bottle: Wine Psychology

 

Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark's articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines. Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.

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