March 26, 2017

New York Times Recognizes Marquette Wine

We started writing about Marquette wine during 2011, but news of this Minnesota borne grape has just now penetrated fortress Manhattan. Today, in a bit of a coup for the cold hardy wine industry, the New York Times had a positively slanted story about Marquette and hybrid wines in general.

Recognizing that few Times readers have heard of Marquette, the Times reporter used a “news” angle for the story. The article leaves the impression that Marquette is the Snapchat of the wine world, which is not completely accurate.  Marquette actually was released during ’06, before the first generation iPhone came out.

But it takes years for wines to get established.  New York is known as a trend setter, and if cold hardy wines got hot in the Big Apple, it would be the bigger news than the microchip.

See: New York Wineries Hope Palates Warm to Cold Hardy Grapes 

About Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark’s articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines.
Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.