We started writing about Marquette wine during 2011, but news of this Minnesota borne grape has just now penetrated fortress Manhattan. Today, in a bit of a coup for the cold hardy wine industry, the New York Times had a positively slanted story about Marquette and hybrid wines in general.
Recognizing that few Times readers have heard of Marquette, the Times reporter used a “news” angle for the story. The article leaves the impression that Marquette is the Snapchat of the wine world, which is not completely accurate. Marquette actually was released during ’06, before the first generation iPhone came out.
But it takes years for wines to get established. New York is known as a trend setter, and if cold hardy wines got hot in the Big Apple, it would be the bigger news than the microchip.