Illinois Launches New Wine Industry Logo and Advertising Campaign

Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark's articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines. Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.

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5 Responses

  1. Alan Green says:

    First reaction within 60 secs of seeing it — very positive. Eye-catching, inviting and concise message that connected immediately. Significant cool factor for me. But I like wine and US history and think Abe was cool to start with. 😉 I hope it works for them.

  2. Andy Litwack says:

    Where can i get a T shirt?

  3. I agree, it is eye-catching, and its local patriotism theme works well. Wine is an experience and this gives Illinois Wine a context and story that sets it apart and adds value to the experience.

  4. Mark Ganchiff says:

    “I feel the Lincoln poster lacks dignity, and wrongly projects wine drinking onto this great man. I am a lover of wine, an Illinois resident, and certainly a fan of Mr. Lincoln. But the two don’t need each other to thrive, and this cheapens both.”

    Lisa Schmidt

  5. I think the “Illinoiswine” tagline is smart as well as fun and I think the Abe poster could be better without the hippie glasses. Overall though, I’m loving how they are re-branding the Illinois wine market.

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