May 27, 2017

Nine More Ways to Jump Start Your Marketing

Here are nine more ways that can quickly increase visitors to the tasting room and traffic to the website. Urgent daily tasks tend to consume our time and marketing can take a backseat, but if you follow these tips, you will see positive results.1. Enter your winery tasting room through the front door and put your “Customer’s Glasses” on. Most winery owners or managers enter the winery through … [Read more...]

Managing the Tasting Room Experience

In many cases, customers form perceptions about a winery based on their experience in the tasting room.  Generally, these attitudes are based on both the interactions with the server and their perception of wine ‘quality.’Winery customers eat with their eyes.  This visual process begins in the parking lot when customers first experience the visual appeal of an elaborate building.  While … [Read more...]

Six Ways to Reach and Retain Customers

How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful tasting rooms must find new customers, retain current customers and engage with them to keep them coming back.Follow these 6 steps to get your winery on the right marketing track.1. … [Read more...]

Six Ways to Maximize Winery Holiday Sales

How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from other businesses, make your customers' lives simpler during the holidays by offering solutions to their gift giving dilemmas.Here are six ways to maximize holiday sales:1. Send a holiday email newsletter. Newsletters are … [Read more...]

Six Steps for Increasing Tasting Room Sales

During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make each visitor a loyal and satisfied customer. Follow these simple steps and watch sales grow and customer satisfaction increase.1. Tasting room staff are your secret weapon. Hire nice people … [Read more...]

Four Simple Ways to Increase Tasting Room Revenue

Would you like to increase your winery tasting room revenue?   With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line.  Here are four simple ideas to boost tasting room revenue: Increase sales to existing customers This is the easiest way to increase revenue.  The familiar 80/20 rule applies in the tasting room; … [Read more...]

Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries is customer service.Wineries are popping up everywhere, and for a customer who has a bad service experience, there is always another new winery to visit.   … [Read more...]

License To Steal: Wine Marketing Summit in Ohio

Creating a buzz about wine was on every participant’s mind at “License to Steal 2012,” a national wine marketing conference in Geneva-on-the-Lake, Ohio. More than 100 winemakers, distributors, and promoters came to this wine-country resort town from as far away as New Mexico and California to trade ideas and make new connections.For three days last week,  attendees compared notes on topics … [Read more...]

Patty Held: Your Winery Seen Through Customer Eyes

The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor,  has a 21st century educational vision for grape growing, winemaking and winery marketing.  In my VESTA “Winery Tasting Room Management” class, students are taught winery tasting room evaluation, also known as a “Mystery Shopping” experience.   The goal of this class project is for students to … [Read more...]