April 28, 2017

Six Ways to Maximize Winery Holiday Sales

How has your year been? Holiday sales can help end the year for your winery on a high note. It’s easy for wineries to get lost in the shopping frenzy. To stand out from other businesses, make your customers' lives simpler during the holidays by offering solutions to their gift giving dilemmas.Here are six ways to maximize holiday sales:1. Send a holiday email newsletter. Newsletters are … [Read more...]

Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries is customer service.Wineries are popping up everywhere, and for a customer who has a bad service experience, there is always another new winery to visit.   … [Read more...]