October 20, 2017

Five Key Components to Winery Sales

Every business wants to ‘sell more.’  Management teams spend countless hours strategizing how to ‘sell more’ wine.  Salespeople stay engaged in jobs at the prospect of the ‘big sale.’  Businesses stay relevant when they ‘sell more.’But selling more is not a goal; it is an outcome.    During 7 years in higher education, I taught many intelligent students who did not know the difference between … [Read more...]

Four Simple Ways to Increase Tasting Room Revenue

Would you like to increase your winery tasting room revenue?   With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line.  Here are four simple ideas to boost tasting room revenue: Increase sales to existing customers This is the easiest way to increase revenue.  The familiar 80/20 rule applies in the tasting room; … [Read more...]