May 26, 2017

What Your Wine Label is Trying to Tell You

A wine label should communicate your brand, your uniqueness and increase the perceived value of your wine. A wine label is your biggest piece of advertising and the first contact most people will have with your wine. You only have seconds to get the attention of a consumer and you want make a positive first impression. Is your label communicating the proof of your wine’s value?At a … [Read more...]

Cedar Ridge Clear Label Wins Awards

 Cedar Ridge Vineyards, a family-owned winery and distillery located between Cedar Rapids and Iowa City, Iowa, is no stranger to the lime light. Cedar Ridge received 20 awards for their wines in 2012 and more than 12 wine label design awards since 2008 at the Mid-American Wine Competition. In particular, their estate-grown Marechal Foch wine won two Silver medals for both wine label typography … [Read more...]

Midwest Wineries Start Using QR Codes

With over 50% of Americans now having smartphones, Midwest wineries are finding QR codes help them engage with their customers both in retail stores and at their wineries.The Midwest wine industry is seeing more and more QR codes popping up on everything from wine labels to tasting room menus. Quick Response Codes can hold nearly as much information as traditional UPC codes and are known for … [Read more...]

Warehouse Winery Label Stocked With Treasure

Warehouse Winery, located in St. Louis Park, Minnesota, opened its doors in 2009 in a true industrial warehouse district.  On each bottle of Warehouse wine is the image of a gopher,  a tribute to the winery owner's father who gave him the former "Gopher Motors" warehouse that became the winery.   Now a building that was once used to rebuild 80 engines a day is producing over 7,000 gallons of wine … [Read more...]

St. James Chambourcin Label Profile

St. James is Missouri's largest winery, producing over 200,000 cases per year. Because St. James' wine is distributed to retail stores in 17 states, packaging is an important marketing consideration according to marketing manager Ann Miller.Chambourcin, a top-selling red wine at St. James, is supported by both novel labeling and imaginative packaging.   St. James Chambourcin is sold both by … [Read more...]

Label of the Month: Richwood Winery’s Lady Sipper

(Publisher's note:  This article is the first installment in a monthly feature about noteworthy or award winning wine labels from Midwest wineries.)Winery owner Micheal Bullock thought he had a great name for a white wine that he wanted to market to women: Lady Slipper.  Aside from the soft shoe connotation,  Lady Slipper orchids are the state flower of Minnesota, the home state of Bullock's … [Read more...]