March 28, 2017

Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: "At my winery, it's as much about the experience as it is about the wine."A genuine winery experience is marketable, as evidenced by the many wineries that have succeeded not only through the popularity of their wines but also by giving their largely urban customers something they can't get in the city or the … [Read more...]

Top Tasting Room Articles

Here are some the most read tasting room management articles from Midwest Wine PRess1. Four Simple Ways to Increase Tasting Room Revenue (August 2012)2. Top Ten Tasting Room Etiquette Tips (May 2013)3. Six Steps for Increasing Tasting Room Sales (October 2012)4. Managing The Tasting Room Experience (May 2013)5. Are Kids Taking Over the Region's Wineries?  (November 2011)6. … [Read more...]

Four Simple Ways to Increase Tasting Room Revenue

Would you like to increase your winery tasting room revenue?   With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line.  Here are four simple ideas to boost tasting room revenue: Increase sales to existing customers This is the easiest way to increase revenue.  The familiar 80/20 rule applies in the tasting room; … [Read more...]

Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: "At my winery, it's as much about the experience as it is about the wine."A genuine winery experience is marketable, as evidenced by the many wineries that have succeeded not only through the popularity of their wines but also by giving their largely urban customers something they can't get in the city or the … [Read more...]