March 30, 2017

Between Two Bottles (B2B): Wine Tastings – To Charge or Not to Charge?

One feature of Midwest wineries that sets them apart from wineries in California is that many offer free wine tastings. On the west coast, in Napa or Sonoma, you usually get charged at least $15 just to sample a few meager samples of vino. For understandable, but possibly misguided reasons, the tradition of a free wine tasting in our region could be changing.In my humble experience as a … [Read more...]

Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: "At my winery, it's as much about the experience as it is about the wine."A genuine winery experience is marketable, as evidenced by the many wineries that have succeeded not only through the popularity of their wines but also by giving their largely urban customers something they can't get in the city or the … [Read more...]

Top Tasting Room Articles

Here are some the most read tasting room management articles from Midwest Wine PRess1. Four Simple Ways to Increase Tasting Room Revenue (August 2012)2. Top Ten Tasting Room Etiquette Tips (May 2013)3. Six Steps for Increasing Tasting Room Sales (October 2012)4. Managing The Tasting Room Experience (May 2013)5. Are Kids Taking Over the Region's Wineries?  (November 2011)6. … [Read more...]

When Should Wine Labels Be Retired?

One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know if you should make a change? Most experts on branding are in the business of selling graphic arts or marketing services – how could their opinions be neutral when you ask if your current brand image is … [Read more...]

Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: "At my winery, it's as much about the experience as it is about the wine."A genuine winery experience is marketable, as evidenced by the many wineries that have succeeded not only through the popularity of their wines but also by giving their largely urban customers something they can't get in the city or the … [Read more...]