March 28, 2017

Top Tasting Room Articles

Here are some the most read tasting room management articles from Midwest Wine PRess1. Four Simple Ways to Increase Tasting Room Revenue (August 2012)2. Top Ten Tasting Room Etiquette Tips (May 2013)3. Six Steps for Increasing Tasting Room Sales (October 2012)4. Managing The Tasting Room Experience (May 2013)5. Are Kids Taking Over the Region's Wineries?  (November 2011)6. … [Read more...]

When Should Wine Labels Be Retired?

One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know if you should make a change? Most experts on branding are in the business of selling graphic arts or marketing services – how could their opinions be neutral when you ask if your current brand image is … [Read more...]

Six Steps for Increasing Tasting Room Sales

During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make each visitor a loyal and satisfied customer. Follow these simple steps and watch sales grow and customer satisfaction increase.1. Tasting room staff are your secret weapon. Hire nice people … [Read more...]

License To Steal: Wine Marketing Summit in Ohio

Creating a buzz about wine was on every participant’s mind at “License to Steal 2012,” a national wine marketing conference in Geneva-on-the-Lake, Ohio. More than 100 winemakers, distributors, and promoters came to this wine-country resort town from as far away as New Mexico and California to trade ideas and make new connections.For three days last week,  attendees compared notes on topics … [Read more...]

Patty Held: Your Winery Seen Through Customer Eyes

The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor,  has a 21st century educational vision for grape growing, winemaking and winery marketing.  In my VESTA “Winery Tasting Room Management” class, students are taught winery tasting room evaluation, also known as a “Mystery Shopping” experience.   The goal of this class project is for students to … [Read more...]