May 26, 2017

Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: "At my winery, it's as much about the experience as it is about the wine."A genuine winery experience is marketable, as evidenced by the many wineries that have succeeded not only through the popularity of their wines but also by giving their largely urban customers something they can't get in the city or the … [Read more...]

Top Tasting Room Articles

Here are some the most read tasting room management articles from Midwest Wine PRess1. Four Simple Ways to Increase Tasting Room Revenue (August 2012)2. Top Ten Tasting Room Etiquette Tips (May 2013)3. Six Steps for Increasing Tasting Room Sales (October 2012)4. Managing The Tasting Room Experience (May 2013)5. Are Kids Taking Over the Region's Wineries?  (November 2011)6. … [Read more...]

Managing the Tasting Room Experience

In many cases, customers form perceptions about a winery based on their experience in the tasting room.  Generally, these attitudes are based on both the interactions with the server and their perception of wine ‘quality.’Winery customers eat with their eyes.  This visual process begins in the parking lot when customers first experience the visual appeal of an elaborate building.  While … [Read more...]

When Should Wine Labels Be Retired?

One of the topics at the License To Steal: National Wine Marketing Conference was the need to periodically review (and if necessary, update) winery logos and labels. But how are you supposed to know if you should make a change? Most experts on branding are in the business of selling graphic arts or marketing services – how could their opinions be neutral when you ask if your current brand image is … [Read more...]

Six Ways to Reach and Retain Customers

How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful tasting rooms must find new customers, retain current customers and engage with them to keep them coming back.Follow these 6 steps to get your winery on the right marketing track.1. … [Read more...]

Why Your Winery is the Local Attraction

As I travel around the Midwest talking to winery owners, I often hear this comment: "At my winery, it's as much about the experience as it is about the wine."A genuine winery experience is marketable, as evidenced by the many wineries that have succeeded not only through the popularity of their wines but also by giving their largely urban customers something they can't get in the city or the … [Read more...]