July 25, 2017

Active Club Solutions Makes Wine Clubs Easy

Winery owners know that wine clubs increase direct sales and help build a repeat customer base.  If wine clubs are such a good idea, then why don't all wineries have them?Until recently, the complexity of operating a wine club may have intimidated some small-to-mid-size winery owners.  But according to Dan Nechemias, national sales manager at Active Club Solutions,  modern wine club software, … [Read more...]

Top Ten Reasons for Starting a Wine Club

Recently, I spoke on the wine club panel at the Eastern Wine Expo in Pennsylvania.   To prepare for the presentation,  I interviewed a handful of wineries who don’t have wine clubs yet to find out why.   The most common reason winery owners gave for not starting a wine club is that they did not know where to start.   Many winery owners I spoke with also had no idea of the income that a wine club … [Read more...]